Recent studies project that more than half of people who watch a video they consider “good” will end up sharing the video with their friends via social media or email. This is an example of how online videos can go viral, which is something we’ll talk about later in this book.
As the Internet has advanced, audio and video files are replacing text and graphics. This extremely powerful medium is something many marketers can use to send their online businesses from the bottom to the top.
Video marketing allows you to show another side of your business and yourself, that you will never be able to showcase with text on a screen. The addition of music and graphics can make things more exciting, which means your visitors will be more likely to really enjoy your content. Visitors who really enjoy the content you are sharing are much more likely to purchase whatever it is you’re selling.
