With the advent of dot com world, links were a simple and straight forward path to assist visitors in finding desired information on the website. With the passage of time and innovations in the internet arena, the importance of links grew much stronger. Many search engines were developed due to which the significance of links grew among webmasters than in visitors.
The importance of links grew when Google initiated the concept of “Page Rank”. This Page Rank was basically system of website categorization on the grounds of its significance and pertinence to the subject matter. Google’s idea was that the site and the links that points that site are both important. The popularity of sites increases when the link pointing to that site bears fame and importance among the visitors.
Link exchange or as you may say link partnering is beneficial to your online business in two core
forms:-
i. Traffic Generation Source: Link exchange will increase the volume of visitors to your
website as it will be clicked more placed with relevant exchanges.
ii. Search Engine Exposure: Your website will have increased exposure on search engines as it’s
located with specific keywords.
