This is a guide for those who are in business and who are seeking to use online marketing as a tool for their business success. The book describes the importance of creating a niche- marketing environment. It explores the common problems people make in online marketing and will assist you to identify your personal business niche. You will learn how to achieve an effective marketing strategy for your unique niche and how to use the proven Richer Dad principles to achieve dominance in a highly competitive market place.
Robert Kiyosaki, the author of Rich Dad Poor Dad, is a popular name all over the world. He is an American, a fourth-general Japanese American, to be precise. He has written several books, all in the financial niche, all of them designed to be motivational and self-help books, intended to take people towards the path of progress in their business. He is known for his keen financial insight. Most of his advice stems from his own precepts. He tells people of the many ways in which they can achieve financial liberation while managing their own enterprise.
Kiyosaki does not differentiate between the different ways in which one might carry on their moneymaking tactics. He does not tell you to become a businessperson or an investor or a marketer. Instead, he tells you what you must do in order to attract wealth doing whatever you are doing. That is what makes him a special author.
He has special views about the concept of marketing though. Though Kiyosaki has not spoken about marketing directly in any of his works, but his perceptions are all clear. He says that if you intend to have a great rapport with your clients, if you want to grow your business, then the one way in which you can do that is by increasing your network. When your network is expanded, you can tap into it to make the most of your business.
This does require some effort though, and that is the reason why everyone is not into it. It takes special expertise as well. That is what separates the successful people from the not-so-successful ones. Proper networking is needed to reach out to a niche, which is where the real business prospects lie.
