While some people would like to have you believe that e-mail marketing will soon become extinct in 2018 and beyond nothing could be further from the truth.
There are many people that would like to have you believe the new way of communicating with friends and customers will soon be strictly social and skip the e-mail marketing process altogether. While I will not deny that social marketing sites such as Twitter, Facebook, and LinkedIn are a great way to stay in contact with your crowd we still need to heavily focus on quality e-mail marketing.
ForeSee.com results report on social media reports that 64% of consumers that are active on the Internet if given the choice prefer promotional contact from retailers by e-mail over of social media.
There have also been tests and reports that have proven many times that e-mail marketing still pulls much higher conversion rates when selling products to consumers than any other type of customer contact including all forms of social media.
Admittedly, social media outlets are a great way to get subscribers on to your e-mail list with freebies and premium bribes offered through the social media outlets such as Twitter and Facebook, following up with those customers is best done through direct response e-mail.
While there is very little doubt that social media is here to stay, I predict that in the very near future were going to start seeing e-mail begin to develop its own social medium interaction in ways we have never seen before.
