Pay per click is an advertising method used by various content sites and search engines to marketing websites to users through keyword searches. Every time a user clicks on your like you pay the host company a fee. Unlike most advertising prior to this, PPC forces your customer to act prior to your paying any money. If they only view the link or ad then you don’t pay.
Using Facebook’s PPC program is one method of continuing your social media momentum and effectively promoting your product or service through creating and maintaining your social buzz. All Facebook advertisements are relegated to the left of the screen, clearly visible to users and visitors of Facebook. PPC programs and their strategic placement help ensure that your advertisement will receive the attention of as many viewers as possible.
Facebook’s easy to use PPC tool allows you to get your social ads up and running quickly. Keyword ads grab the consideration of only appropriate Facebook users and help to reel them into investigating your personal Facebook page or that of your business. When a Facebook patron connects with an individual or business all of their friends see this connection in their news feed and here is where you can harness the power of social media as they will most likely check out your profile as well.
