In the fast-paced digital age, marketing has undergone a significant evolution, transitioning from traditional, intuition-based approaches to data-driven methodologies.
By understanding the evolution of marketing in the digital age, recognizing the critical role of data and analytics, and familiarizing themselves with key concepts and practices of data-driven marketing, marketers can embark on a journey to harness the power of data to drive strategic insights, improve decision-making, and achieve marketing success in today’s dynamic landscape.
