What’s an authority site?
Well, that depends on whom you’re asking. If you talk to people who’re primarily focused on search engine optimization, they’ll tell you that an authority site is one which Google has given special consideration to. That is, Google tends to give the site good rankings, because backlinks and other factors suggest that this is a trusted site.
On the other hand, those who aren’t concerned with Google really don’t care what Google thinks about a site. Instead, they look at authority sites as those created by experts and valued by users. Think of something like WebMD.com here, where users trust the content because they know it was created by those in the medical field.
So, who’s right?
Actually, they both are. Because if you create expert content that your users trust, they’ll start giving you backlinks. In turn, Google will give you a nod and smile, perhaps christening your site as an authority site.
Point is, create authority sites for your user… and Google will take care of itself.
Now the question is, how do you create these authority sites? The answer is by following these steps:
• Pick a niche, something that’s not too broad.
• Plan your site.
• Produce your content.
• Profit.
Read on to get all the juicy details on these four steps…
