If you’re a business owner with a website, you are probably already familiar with how to incorporate search engine optimization best practices to ensure your site is found on Google and other search engines.
However, are you aware that in today’s hyper-connected social media world, you also need to add social optimization to your to-do list? Having a website that is optimized for sharing on social media will typically attract more traffic and sparks more engagement with customers.
While it seems easy enough, creating a socially optimized website takes some thought and planning. Unfortunately, you can’t just add a few social sharing buttons to your website and calling it a day. To make your site optimized for social media you have to do everything from encouraging more sharing on your pages to seeking feedback from your visitors.
If you want to attract more visitors to your site, then you’ll have to start working on integrating it with the social media platforms and making it more socially optimized. Here are five tips that you should consider to make your site more social and move beyond merely adding buttons.
