Autoresponder systems are the workhorses of email marketing.
Some online marketing “experts” are saying that email marketing is dead – that it’s no longer profitable. I beg to differ with them – strongly.
Perhaps email marketing is no longer profitable for them, but they are either doing something
wrong, or they never knew how to do it right in the first place. (Remember that not every self-
appointed “guru” really knows what he’s talking about.)
While it’s true that spam filters are at work on every level, and delivery rates for commercial email are down as a result, a properly worded message delivered by autoresponder to a permission based (opt-in) mailing list is still one of the most dependable ways to drive targeted visitors and make immediate sales.
No matter what other marketing methods you choose to use, one of your most profitable ones will be follow up marketing by email – if you do it right.
If you know how to market effectively using email autoresponders, you will find your business turning a profit rather quickly. Then you can reinvest those profits toward testing other proven marketing methods like pay per click search engine campaigns, ezine advertising, and so on.
Later on in this guide, we will lay out a complete system for follow up marketing that is proven to work. to maximizing your use of autoresponders in your marketing efforts, and maximizing your profits at the same time.
